The Prince’s Rainforests Project was set up in October 2007 by The Prince of Wales to find practical solutions to slow tropical deforestation and combat climate change.
The destruction and degradation of the tropical rainforests is the third biggest contributor to carbon emissions worldwide after power generation.
It is estimated that as much as 12 per cent of total global greenhouse gas emissions result from deforestation, and both the Stern review and the Inter-Governmental Panel on Climate Change report believe tackling deforestation may be one of the quickest and most cost effective means of reducing emissions in the short term.
The Prince’s Rainforests Project aims to help the world community recognise the true value of forests by identifying ways to value, and then pay for, the crucial “ecosystem services” rainforests provide. As His Royal Highness said in a speech on January 14th to the European Parliament in Brussels: “In the simplest terms, we have to make the rainforests worth more alive than dead.”
With this aim in mind, the Project is engaging with rainforest nations, governments, businesses and non-governmental organisations to find the solutions to deforestation.
The Project is backed by 13 major companies: Shell, Rio Tinto Zinc, McDonald’s, Morgan Stanley, Goldman Sachs, Sun Media, Sky, Deutsche Bank, Man Group, KPMG, Barclays Bank, Finsbury and the European Climate Exchange.
The Project is also being advised by a group of experts, including: Lord Stern; Steve Howard, Chief Executive of the Climate Group; Kevin Conrad, the Executive Director of the Coalition for Rainforest Nations; Andrew Mitchell of the Global Canopy Programme; Kristalina Georgieva, Vice President of the World Bank; Reijo Kempinnen, head of the European Commission Representation in the UK; and Barry Gardiner MP.
On 29th and 30th April 2008, The Prince's Rainforests Project was delighted to receive an invitation to host a high ranking group of Brazilians to discuss the current situation in this very important rainforest nation.
The Prince of Wales welcomed the guests to the State Apartments of St. James’s Palace on the morning of 30th April and closed the meeting having heard a summary of the discussions.
Click here to watch The Prince of Wales speak about the World's rainforests. This link will take you to The Royal Channel on YouTube.
Click here to visit the Prince's Rainforests Project's website. It contains interesting facts about rainforests around the world and some terrific films, including one featuring HRH The Prince of Wales talking about rainforests as global utilities providing services we all use but do not pay for. It also includes a rather frightening counter which tells you how many square metres of rainforest have been lost while you have been logged on!
Click here to download the launch brochure of the Prince's Rainforests Project.
Click here to go to the Prince of Wales' personal website.